A photo shows what an item looks like. A short video shows what it's like to hold it. That's the idea behind iSocialize: shop what you watch. Here's how to make your first product video, start to finish, with nothing more than your phone.
1. Plan three shots before you press record
You don't need a script. You need three shots: the item on its own, the item in your hand, and the details. Decide what the details are before you start: a label, a size tag, the inside of a bag, the one scratch you want the buyer to know about.
2. Light it with a window
Stand facing a window in the daytime and put the item between you and the light. Soft daylight shows true colour, which matters more than anything else in a product video. Turn off overhead lights that tint the picture yellow.
3. Shoot vertical and keep it short
Vidz plays full-screen and vertical, so hold your phone upright and shoot 9:16. Show the item in the first second; don't start with an intro. Most products need 15 to 30 seconds. If you're explaining something longer, split it into two videos.
4. Say the useful things out loud
Name the item, its size, its condition and how you'll get it to the buyer. If it has a flaw, show it and say it. Buyers trust a seller who points out the scratch before they find it.
5. Create the listing, then tag it
Post the listing with a clear title, the price and your shipping or pickup options. Then post your video and tag the listing in it. Tagged items appear with the video under “In this video”, so viewers can open the item, see the price and details, and message you without searching.
6. Let Izzy help with the words
Izzy, the AI assistant built into iSocialize, can draft a listing title, description, tags and condition for you, and write a caption for your video. Treat it as a first draft: check every detail against the real item and add anything a camera can't see.
7. Answer questions quickly
A video brings questions. Answer them plainly, and update the listing if the same question comes up twice.
Listing on iSocialize is free, and anyone with a free account can sell. Start with one item you know well, make one honest video, and see how it feels.
写真でわかるのは「どんな見た目か」。短い動画なら「手に取るとどうか」まで伝わります。それが iSocialize の考え方、「見て、そのまま買える。」です。スマートフォンだけで、はじめての商品動画を作る手順をまとめました。
1. 撮る前に3つのカットを決める
台本はいりません。必要なのは「商品だけ」「手に持った商品」「細部」の3カットです。細部として何を見せるか、先に決めておきましょう。タグ、サイズ表示、バッグの内側、買い手に知っておいてほしい傷など。
2. 窓の光で撮る
昼間に窓の方を向き、窓と自分の間に商品を置きます。やわらかい自然光は色を正しく伝えます。商品動画でいちばん大切なのは色です。黄色っぽく写る天井の照明は消しておきましょう。
3. 縦向きで、短く
Vidz は縦長の全画面で再生されます。スマートフォンを縦に持ち、9:16 で撮影しましょう。最初の1秒で商品を映し、前置きは省きます。多くの商品は15〜30秒で十分です。説明が長くなるときは、2本に分けます。
4. 大事なことは声に出す
商品名、サイズ、状態、発送方法を言葉で伝えます。傷があれば、映して、言う。買い手が気づく前に自分から伝える出品者は信頼されます。
5. 出品してから、動画にタグ付け
わかりやすいタイトル、価格、発送や受け取りの方法を書いて出品します。次に動画を投稿し、その出品をタグ付けします。タグ付けした商品は動画の「この動画の商品」に表示され、見た人は検索しなくても商品を開いて価格や詳細を確認し、メッセージを送れます。
6. 文章は Izzy に手伝ってもらう
iSocialize に組み込まれた AI アシスタント「Izzy」は、出品のタイトル、説明文、タグ、状態の下書きや、動画のキャプションを作れます。あくまで下書きとして使い、実物と照らし合わせて確認し、カメラに写らないことは自分で書き足しましょう。
7. 質問にはすぐ答える
動画を見た人からは質問が来ます。わかりやすく答え、同じ質問が2回来たら出品の説明に追記しましょう。
iSocialize への出品は無料で、無料アカウントがあれば誰でも販売できます。よく知っている商品をひとつ選んで、正直な動画を1本作ってみてください。
Sources / 出典:
https://isocialize.me/llms.txt
https://isocialize.me/sell
#iSocialize #ProductVideo #SellingTips #SocialCommerce #ShopWhatYouWatch #商品動画 #出品のコツ #ソーシャルコマース #見てそのまま買える
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